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Michelle Bourke • St Kilda
Artlivemedia is a digital agency that delivers brands profitable and engaged customers online through core services including organic search, paid search, digital analytics and conversion optimisation.
“Or, put simply,” says owner Michelle Bourke, “we’re all about helping our customers to create visibility online for their customers, resulting in a sale.”
Michelle says she has always ‘loved technology’.
So much so that she registered the business name ‘Artlivemedia’ when she was an 18 year old student, on the off chance she ever ran her own technology business.
After a few years working in senior corporate roles then freelancing as business marketing consultant, Michelle realised that she could pull all of her skills together in a technology-based company of her own.
As far as the work is concerned, Artlivemedia prides itself on an ability to forecast precisely and clearly.
“Our experts can produce a sense of return on investment before each job starts,” she says. “It’s one of the ways we encourage our clients to see this type of marketing as a profit centre, not a cost centre.”
Michelle credits her corporate background with providing a framework for her own small business.
“Big business has systems for a reason and, if we can implement this kind of support for things like processes, policy and documentation, it makes running a small business so much easier.“
“Big business has systems for a reason and, if we can implement this kind of support for things like processes, policy and documentation, it makes running a small business so much easier.”
Michelle has always been a contributor to advisory committees and boards, and currently sits on the Start-Up Victoria board. Through this experience she has learnt the value of networking.
“I’ve learnt through networking that there are ways of working strategically with people to make better connections with potential clients, business partners, funding agencies and government.”
Now living and working in her own business – and doing well – is a real positive for Michelle.
“Having a business in a sector I enjoy is very fulfilling,” she says.
“Even if you work 80 hours a week, every minute of that in your own business is part of achieving a higher purpose.
“It’s a great feeling on so many levels.”
Michelle’s three tips for other small business operators:
▶︎ Manage your growth. In your own business, it can be tempting to take on too much but you run the risk of spreading yourself too thin and disappointing your customers.
▶︎ Stay focussed. People with an entrepreneurial mindset generally have the ‘big’ ideas, but should also try to be consistent, especially with the more monotonous tasks.
▶︎ Hire millennials or, at least, pick their brains and research them. Learn about their buying habits, how to hire and motivate them. If you ignore this huge cohort, you’ll end up with no workforce and nobody to sell to.
Find information about LaunchVic.